Search Engine Optimization

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SEO is the abbreviation for Search Engine Optimization.

SEO is anything that an individual does on the internet and in particular on his Web site that improves his Web site's rank in the organic results of the search engine results pages (SERPs).

To "optimize" your Web site for search engines is to do what the search engines want in order to list or rank your Web site more favorably (higher) than other Web sites or web pages that are competing for rank for the same search phrases or keyword phrases on your web pages.

It is complex these days, and beyond the ability for most persons to accomplish good results on their own. This is especially true when there is a lot of "competition" for the keyword phrases that have value to you.

What SEO is Not.

SEO is NOT Pay Per Click (PPC). Having your Web site properly "optimized" for search engines will result in your rank on the SERPs improving in the "organic" results -- not paid ads.

SEO is NOT a "silver bullet" for every Web site. Investing in SEO may not be the best way for you to attract new clients or make more sales.

SEO is NOT a guarantee that your sales will improve. First, you must be receiving legitimate SEO services, and there are plenty of crooks out there willing to take your money and exploit your ignorance.

Effective SEO will result in dramatically increased visitation to your Web site, but you must also have an equally powerful plan for converting those new visitors into sales.